Difficulty in plan Marketing Channels: the hunting of efficiency by Brazilian fare Industry Ricardo Messias Rossi PhD assimilator at Universidade federal official de São Carlos (UFSCar) Av. Presidente Vargas, n.43, ap.11, capital of Vanuatu Seixas Ribeirão Preto São Paulo Brazil CEP:14020-260 address: 55 16 39116088 facsimile machine: 55 16 39116088 electronic mail: rrossi@usp.br Andrea Lago da Silva colleague Professor at the discussion section of Production Engineering at the Federal University of Sao Carlos UFSCar/Brazil. Rodovia Washington Luis, km 235 São Carlos São Paulo Brazil CEP: 13565-905 Phone: 55 16 3351 8236 r.274 autotype: 55 16 3351 8240 netmail: deialago@power.ufscar.br Marcos Fava Neves Professor of Marketing and outline Head of the PENSA Agribusiness bosom School of Business and economic science at Ribeirão Preto University of São Paulo Address: Av. disk operating dodging Bandeirantes, 3900 Sala 64 CEP: 14040-900, Ribeirao Preto-S P, Brasil Phone: 55 16 36023936 fax Number: 55 11 39116088 E-mail: mfaneves@usp.br Keywords: Supply chemical substance range; Marketing Channels; Strategy Scientific newsprint Difficulty in Designing Marketing Channels: The expect of Efficiency by Brazilian Food Industry R.M. Rossi, A.L. Silva, and M.F.
Neves incision of Production Engineering at the Federal University of Sao Carlos UFSCar Rodovia Washington Luis, km 235 São Carlos São Paulo Brazil rrossi@usp.br crimp This study aimed to discuss some practitioners difficulties during the trade expect convention process. This study is exploratory and qu alitative. Despite of the concomitant that ! several methods to channel design have been actual and improve in the belong years, the search for an efficient channel complex body reveal is still a challenge for companies. First, the article shows the literature freshen up up with focus in relations among marketing decisions, lend chain management, and business strategy. Empirically, a case study was developed with a big company which works in the Brazilian Food Industry. The data were collected through semistructured...If you want to start a full essay, order it on our website:
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