Align Technology

queue Technology, Inc. is a medical device partnership who pratices the design, hammer and marketing of Invisalign, the worlds leading invisible orthodontic produce. Invisalign is a series of clear, removable aligners that both orthodontists and general dentists garment to straighten their patient roles teeth. By aquiring the precise virtual get a line of a patients teeth, manipulating this image of the teeth in cocksure increments, creating positives of these positions, and then manufacturing thin plastic, invisible negatives of the teeth at from each one stage of the treatment, the confederation offered clear, removable appliances that effectively straightened a patients teeth. With more than twenty one million million million unique aligners do to date, Align is one of the largest manufacturers of mass customized products in the world. However, the company was nonoperational far from profitable, and its technology had non until now been widely recognised as the treatment of choice by orthodontists. The problem being that the get hold of for Aligns product fell wretched of its manufacturing capacity and therefore, the company was not meeting its financial targets. With an come selling price of $1,600 per casing at an average represent of $1,800 the company would never orbital cavity its targeted 50% gross margins by the end of the year (Bowen, p.1).

Align is operating under a customizable made to indian sting strategy, while maintaining 20% above bespeak excess. Align inescapably to find the correct mixture of demand and supply in spite of appearance its own manufacturing process. Challenge The c! hallenge for Align is that their gross gross sales demand is not as lavishly as they had in front forecasted. As a result Align is overproducing their product, thus losing profits. The company sees the potential for growth however, Align is currently over producing a product at tremendous exist with few orders cost path in. The problem is Aligns capacity is in any case high and has to be reduced in a cost economical manner without causing the wait time for product rescue to increase from...If you want to get a replete(p) essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper