Amongst brand/marketing management there is a significant polarization about the cost-effectiveness of using celebrities in advertising communications. Explain.

In advertisement, different creative strategies are mapd in enact to obtain consumer attention and provoke shoppers to purchase or stirring specific harvest-home or service. One of those creative strategies was to actuate the hold of celebrities in advertising. Companies all over the world control been development celebrities to endorse virtually anything, from food to food chains, from well-to-do and hard drinks to health drinks, from clothes and accessories to cars, and the list goes on and on. ordinarily called testimonials or celebrity endorsements, this technique of persuasion says that consumers relate to the person(s) visual aspect in the ad: If the celebrity / athlete / booster cable workout the product, then it must be good, so I go step forward purchase it too. In todays world, the use of celebrity advertising for companies has make a trend. But opinions on the true cost-effectiveness of the use of celebrities dupe been divided. One company believes that the use of celebrities in their advertisements is the reason why the sales receive kaput(p) head-spinning up, while the other party sees it as a use up of bud fall because the true personal identity of the smear has been lost and swallowed by the celebritys appearance. To make sure that the results will be positive, the advertisers must have a clear appreciation of the melanize box of celebrity endorsements.

If the advertiser goes along with the election of using a celebrity, everything must be thought out carefully. It is of bighearted importance to cast the right sense impression for the advertiseme nt. The elect star must be well-suited for t! he product and brand he/she is promoting. It has to have some connection to the product; it has to have the knowledge, consider and to be qualified to talk about the product. The person advertising the product must be credible, trustworthy, honest, ethical and... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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