Company Name/Website/Industry Freshdirect

COMPANY NAME/WEBSITE/INDUSTRY Fresh work out: http://www. refresheddirect.com Online food market store 23-30 Borden Avenue, Long Island city, NY 11101 (866) 283-7374 administrator digest: FreshDirect is part of an online supermarket chain that has proved to be unsatisfying and expensive for some organizations that have entered the market. However, FreshDirect was launched in July 2001 with the view that consumers were after fresh products, at low prices, that could be delivered straight to their entry at convenient times. They have proved to the industry that their strategies and isms have led to victor and consumer ground product indoors the industry. BACKGROUND: Their main sales pitch discipline is to the residences and offices within the metropolitan region of New York City. However, FreshDirect additionally offers the next-day delivery to the only Manhattan area and also Brooklyn, Queens and early(a) senior gamely d easily areas. The company began and pipe down operates from its 300,000 square foot eagerness set(p) in Long Island City which maintains a high direct of standard for health and safety. It directly holds approximately 250,000 regular customers and has delivered salutary over 5,000,000 orders since it began in 2001 (Kahan, 1998).

swot up ANALYSIS Strengths: consumer direct distribution, high measurement ratings and standards, innovative merchandise plan, unfluctuating leadership, fundamentally strong undefended teams of employees,(Gonzales, September 28, 2007, NP) high fictitious character in warehouse environments that regulate conditions (unlike retail), customization of products offered to customers. Weakness: Employee friction based on unionization controversy, high cost of production and fictitious character standards, Opportunities: slow steady growth, market to broader users, expanded web sentiency and use, employee re-motivation Threats: competition with established brick and smear stores (i.e. more brands and product sizes) establishing hawkish markets, brick and mortar expansion, increased fuel...If you tinge to get a expert essay, order it on our website: Ordercustompaper.com

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