Pantene Advertsing campaign

Table of content: I. 1) Brief history 2) SWOT abstract 3) Competitors a) Features II. 1) securities industry psychoanalysis a) Market size b) Market discipline 2) Advertising spending in Lebanese market 3) assume rated brands on Lebanese TV 4) Advertising spending (2006-2007) 5) evanesce advertising by spending 6) Category spending 7) crop placement 8) Strategy: Target segmentation, targeting and positioning 9) promotional analysis III. 1) Advertising campaign 2) Method of advertising employ 3) Media used by Pentene a) television advertising b) Direct Response TV (DRTV) c) Direct mail and net income advertising I. The bulls eye: Pantene Pro-v Brand Owner: Procter and hazard: Cincinnati, Ohio 1) Brief taradiddle: Procter and G amble began as a small, family operated soap and candle phoner in Cincinnati, Ohio. both(prenominal) William Procter and James Gamble married sisters whose bring forth convert them to become business partners. Thus began the Procter and Gamble Company.

few of their tether brands include Tide, Always , Gillette , Oral-B, Folgers, Bounty and our product Pantene Pro-V. A Swiss drug company Hoffman-La Roche in Europe founded Pantene in 1947. The let on Pantene refers to the products origins, Panthenol. This was another name for pro-vitamin B-5. Until 1983, Pantene was exchange tho in department stores and salons by Richar dson-Vicks. Pantene finally came to the uni! fy States when Procter and Gamble bought it in 1985 and renamed it Pantene Pro-V. By 1995, it was the best selling pig bursting charge line in the reality. According to Proctor & Gambles 2005 one-year Report, Pantene is the worlds largest hair care brand, growing gross receipts in the double digits over the last two-year foundation behind a series of product and marketing initiatives. Pantene Pro-V continues to turn a line of products that transforms dull, dry, limp...If you want to get a munificent essay, order it on our website: OrderCustomPaper.com

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